Internet Marketing
How Not To Do Email Marketing…
Hardly a day goes by that I do not receive a spammy email of some description which promises me top rankings in Google (usually through the enquiry form on my web site). Some of them are so bad that they are funny. Here are a selection to give you a laugh to start your new […]
Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”
Remarketing Campaigns With Google AdWords..
This is something that is very interesting. For further information see :- http://www.google.com/ads/innovations/remarketing.html and http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&gl=GB&answer=168407 BUT – be very careful how you set this up. I was on the Sky TV web site – on the order page, so I was obviously ‘tagged’ as being a possible customer. For months after this, a bloody Sky […]
Google Places
I am a big fan of Google Places (Formerly Google Local Listings). Provided you have a physical office in a well populated area, it can give your business lots of extra free exposure. But I think that a lot of people will agree that it is not perfect. If you have a problem with your […]
A Very good article on Internet Marketing From Marketing Experiments:
I don’t usually publish links to this kind of thing on my blog but this is one free report, that is definitely worth a read (and it is also worth subscribing to their email list as well). I am always interested in what is actually proven to work rather than what so called experts reckon […]
Google Analytics Keyword Position Report
This is a very interesting report. It lets you know (among other things) how many visits, and how much revenue you are getting through an advert for a specific keyword, depending on the advert position:- Visits Value Per Visit There is perhaps not enough data on the report above to be 100% certain of the […]