Search Engine Optimisation
Keyword Research with Google Adwords
There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords. Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools […]
12 Deadly Google Analytics Mistakes To Avoid
1. Not Installing Google Analytics The biggest mistake is not installing it in the first place. It’s free so why not use it. If you have a comparable piece of software that’s fine, though odds are it’s alot more expensive. If you have any suggestions as alternatives leave a comment at the bottom. 2. Not […]
Does Your Site Suffer From Similar Page Titles?
Does your site under perform in Google and you don’t even know it? Here’s a simple test you can run and find out in seconds. We’ll run a site operator check through Google to see all pages indexed by Google and if your site comes back with results that look very similar, then you might […]
Should I Forget About PPC And Concentrate on Search Engine Optimisation (Part 2)?.
In a previous post about PPC vs SEO. The answer was a resounding ‘NO’. Just to hammer home the point, here is a summary of some recent research by Google :- 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search […]
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic […]
Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”