There used to be 2 options in Google AdWords for how different ads in the same ad group were shown. ‘Optimize for clicks’, and ‘Rotate’. There is a now new option ‘Optimize for conversions’. It is not entirely clear yet exactly how well this will work, and it is not possible to set up an […]
I recently purchased a specialised, hard to find spare part. I ordered it from some company I had never heard of (I think they were in Scotland). I was blown away by their service. The part arrived the next day, well packaged, in perfect condition, and exactly the size and type specified, and it fitted […]
I noticed this yesterday on a advert belonging to one of my Clients – and had to do a ‘double take’ as I had never seen an AdWords ad title longer than 25 characters before. I reckoned it must have been some experimental thing that Google were trying out, but it turns out that this […]