eCommerce
Google Shopping (Republic of Ireland)
If you can export to Ireland (as in the part of Ireland that uses Euro as a currency not the other part which uses GBP as currency), and haven’t set this up already, it’s worth doing so. Here’s last 30 days for a quite niche shopping campaign :- Here’s another one:-
Google Shopping Comes To Ireland (Republic Of)
Well, shopping ads are not showing in the search results yet, but you *can* prepare and submit a Google Shopping feed now for ‘Down South’ in Google Merchant Center, and they should start showing ‘soon’. https://support.google.com/merchants/answer/7101265?hl=en Google support currently don’t know when ‘soon’ is, but it doesn’t look like we are talking 2017 (hopefully), which […]
Google Shopping Brand Campaigns
I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/ It’s definitely worth doing. Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted […]
AdWords ROAS – Male vs Female
So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:- Which suggests in this case that women are more likely to click on ads and are less likely to convert. But it will be interesting to see how it pans […]
Google Shopping ROAS bidding
Seems to be working reasonably well in most cases so far… Here’s one example :- This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement […]
Mobile / Tablet / Computer Stats 2015
You’re probably all tired of hearing about how mobile traffic is so important these days, but here is some actual data from a UK account which proves the point. From 2013 to 2015 You can see how much mobile traffic is closing up with computer (desktop+laptop) traffic, but perhaps more interesting is the fact that […]
UK Bing Shopping Ads For All Advertisers – Mid October 2015
I’ve been reliably informed that Bing Product Ads will be made available to the UK market mid October 2015. Bing Product Ads have been available in the USA, and to some of the bigger UK advertisers for a while now. Though shopping ads seem to rarely show as yet in the UK, here is one […]