April 2015
Northern Irish Negative Keywords
When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location […]
Keyword Research with Google Adwords
There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords. Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools […]
AdWords Call Extensions
Apparently if you are using a phone number in an AdWords call extension, there has been a policy update which means that the phone number you put on your ads has to be a phone number that is displayed on the web site featured in your ad. Here is a bit more information:- https://www.en.adwords-community.com/t5/Tracking-Reporting/verifying-phone-numbers/m-p/442227#M18310 According […]