AdWords Call Extensions

Apparently if you are using a phone number in an AdWords call extension, there has been a policy update which means that the phone number you put on your ads has to be a phone number that is displayed on the web site featured in your ad.

Here is a bit more information:-

https://www.en.adwords-community.com/t5/Tracking-Reporting/verifying-phone-numbers/m-p/442227#M18310

According to AdWords support, the format of the phone number on your web site has to be exactly the same as in the call extension (spaces in the same places etc.), and it can take up to *7* working days for the system to verify the phone number…

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