Google Display Network
12 Months AdSense Earnings
Here’s the revenue form ppcni.com for the last full 12 months. Moral of the story – don’t rely on AdSense revenue as your sole source of income! There’s also the not insignificant problem with AdSense clicks taking people away from your web site to someone else’s. But if it is a good potential client I’m […]
Inaccurate View Through Conversion Reporting In AdWords
This is something that puzzled me for a while. This AdWords account only had a single Search campaign in it and had never been opted in to the Display Network. I contacted AdWords support and they confirmed that I wasn’t going mad, and it was a technical problem :- “You are absolutely correct – this […]
AdSense (Google Display Network) Popular Ad Sizes
Dynamic = Responsive (as far as I know). Food for thought. *This is taken from only 2 sites that I run AdSense on and results will vary depending on what ad sizes you use and where you place them on your site. But responsive seems like a ‘no brainer’ to me.
AdWords Advanced Display Exam Passed Again
OK – so I got 6 wrong – but I only spent 27 minutes on it! (And the likelihood of me managing Youtube home page mastheads at a few hundred thousand pounds a day are a little bit unlikely anyway). Here’s the updated Google Partners profile – https://www.google.co.uk/partners/?hl=en-GB#a_profile;idtf=4971344434; I guess I’ll have to get round […]
Search Network with Display Select – Does It Work?
If you already have separate Google Display Network campaigns which are working well for you, you can ignore this blog post. Google say Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the […]
New Format For Text Ads On The Google Display Network
I noticed some text ads this morning with a massive grey arrow on them this morning :- I’m willing to bet that this is going to increase Click Through Rates on the Google Display Network quite noticeably. If this does increase CTRs for text ads significantly, then it will also indirectly increase costs for image […]
How Much Money Can You Make With Google AdSense?
I posted before about how I had made some half decent money from AdSense (though not without putting a *lot* of work into it) :- How I Made £20,000 From AdSense With Google placing more and more importance on the Google Display Network, in theory, AdSense publishers should be able to make even more money […]
AdWords Remarketing?
I saw this advert on one of my own web sites today :- One of the big improvements that has been made fairly recently in the life of the Google Display Network is that you can target potential customers based on their interests i.e. sites they have previously visited, or you can ‘remarket’ to them […]