https://support.google.com/google-ads/answer/15299024?hl=en-GB#:~:text=The%20conversions%20(platform%20comparable)%20column,rest%20of%20the%20Google%20ecosystem. “Other Advertising Platforms” count ‘View Through Conversions’* in the same way as Click Through Conversions! Seriously? No wonder Meta is making such huge sums of money from advertising. I know Google is constantly working on new ways to funnel more money form advertisers directly to their shareholders, but at least they have never added […]