November 2015

November 20, 2015 / Last updated : November 20, 2015 Jordan Google AdWords

AdWords Top vs Other & Search Partners Clicks

Does conversion rate vary by ad position? Yes (but not usually very significantly). Does it matter? No. Is it worth paying to stay ‘Top Of Page’ all the time? No.* Will the lower CTR from Google Search ‘Other’ affect your quality score? No. Will the lower CTR from Search Partners affect your quality score? No. […]

November 13, 2015 / Last updated : November 13, 2015 Jordan Bing Ads

Bing Shopping Ads In The UK

These still have some way to go with regards to relevance compared to Google Shopping in the UK. Better start looking at those negative keyword lists…

November 5, 2015 / Last updated : November 5, 2015 Jordan Pay Per Click

PPC Negative Keywords List (Updated)

This is still a work in progress – but has gotten to the point where it is actually useful now. Feel free to copy and paste from this (click on the image below to open the Google Spreadsheet and hover over column heading to view comments).