It would be nice if they got the new interface working 100% before forcing people to use it, oh well….  

Here’s the official email from Google. What difference will this make? Very little. Though it does make me wonder why it was ever called ‘AdWords’ in the first place rather than just ‘Ads’.

I got the following email from Google yesterday (4th June) Thanks! (Though I actually last sat the exam about 11 months ago…)

There is currently a big push underway to persuade PPC managers to switch from a last click attribution model. In my experience so far it’s not making a big difference, but it does make sense to not attribute 100% of conversion value to the last click. A brief starters guide is… High value (long conversion […]