November 2014
Passed The AdWords Video Advertising Exam
On one hand, I am glad to have passed this, and it does show that I know *something* about video advertising, but… this exam is, without question, the stupidest, least practical of all the Google exams. It is filled with ambiguous questions, misleading questions, subjective questions, and I’m fairly sure at least one or 2 […]
The Path To Purchase
Thanks to Google for some information that is actually useful ( https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html ). Here’s the summary for UK traffic compared to USA traffic, which backs up what I said I thought I knew on twitter not so long ago about Display ads in the UK compared to the USA (though I am surprised that a […]
AdWords Performance Problems?
On the client side, AdWords seems to be working fine, but there have a lot of mutterings of discontent from PPC professionals of late on twitter about performance problems when managing AdWords accounts (in different countries). Here is one I have been getting a lot lately :- And here is another one that has […]