Search Engine Marketing
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic […]
The Google Display Network
When it comes to a direct return on your investment – in the vast majority of cases, the Google Search Network will easily beat the Google Display Network. But that is not to say that the Display network is never worth using. With that in mind – here are some pre-recorded webinars by Google that […]
Save Thousands A Year On Your AdWords Bill
If you ever login to your AdWords account and see a message beside any of your campaigns that says “Limited By Budget” then keep reading…. Do NOT Control Your AdWords Budget With Your ‘Budget’ Settings! This was touched on in a previous post – but it is so important that I want to mention it […]
Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”