Google Ads
Google Ads Smart Shopping – Mobile Apps ROAS
Bearing in mind that Smart Shopping will automagically remarket to previous visitors using Google’s ‘advanced machine learning’ (and take credit for sales you may have got anyway), you might be forgiven for thinking that ROAS even from Mobile Apps would be acceptable. Here’s data from a campaign that has been running for a year now […]
Smart Display Campaigns During Corona Virus Lockdown (UK & IRL)
Display campaigns don’t usually convert directly very well, and it can be hard to justify spending a lot of money on getting impressions and clicks without getting any direct conversions. But now that you can pay only for conversions on Display campaigns it at least gives you the opportunity to get your brand out there […]
Google Ads Conversions Over Time
Not everyone buys on their first visit to your site, and covnerison data doesn’t show instantly. So, if you look at very recent date ranges, your conversion data will look worse than it will do for the same date range further down the line. Here’s one example of how much the conversion went up by […]
Bing Ads Devices v Google Ads Devices
Bear in mind that the proportion of traffic form different device types can be vastly different on Bing V Google. How many people have you seen using Bing on their smartphone recently? See below for traffic details from 2 very similar Bing Ads and Google Ads accounts (lead generation campaigns) ….
A Good Potential Use Of Customer Lists
See the above screenshot from Gmail. HMRC should know for a fact that my Self Assessment has been submitted already. This would be the perfect use for Google Ads Customer (Audience) Lists. They could have a ‘These emails have submitted a valid return already’ audience in Google ads to avoid showing irrelevant ads to people. […]