October 2016
Google Shopping Comes To Ireland (Republic Of)
Well, shopping ads are not showing in the search results yet, but you *can* prepare and submit a Google Shopping feed now for ‘Down South’ in Google Merchant Center, and they should start showing ‘soon’. https://support.google.com/merchants/answer/7101265?hl=en Google support currently don’t know when ‘soon’ is, but it doesn’t look like we are talking 2017 (hopefully), which […]
Demographic Bidding On AdWords Search Campaigns
I’m finally starting to see this option now on some of my accounts. The only down side is that if the vast majority of the demographic is ‘unknown’ it isn’t going to as much of an advantage as it could have been! Hopefully this will improve given time…
Google Shopping Brand Campaigns
I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/ It’s definitely worth doing. Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted […]