May 2014
Search Network with Display Select – Does It Work?
If you already have separate Google Display Network campaigns which are working well for you, you can ignore this blog post. Google say Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the […]
AdWords Click Through Rates
Click through rates are far from the be all and end all. But I want to point out (again) that some (usually SEO) people who say CTR from PPC is usually around 1% are wrong. The keyword below not only gets a great CTR, but is also very profitable. This is from a campaign running […]