AdWords Click Through Rates
Click through rates are far from the be all and end all.
But I want to point out (again) that some (usually SEO) people who say CTR from PPC is usually around 1% are wrong.
The keyword below not only gets a great CTR, but is also very profitable.
This is from a campaign running in the Republic of Ireland. There is often less competition there than in the UK, so if you are able to ship to the Republic, and are not targeting it already, then it’s worth looking into.