The end of an era for landlines?
I’ve cancelled my business landline. It’s a long time since I got any business calls on it. The vast majority of calls are nuisance calls. Not too many years ago, it looked a bit unprofessional if your business didn’t have a landline number as well as mobile. I think this is much less the case […]
Google Ads Smart Shopping – Mobile Apps ROAS
Bearing in mind that Smart Shopping will automagically remarket to previous visitors using Google’s ‘advanced machine learning’ (and take credit for sales you may have got anyway), you might be forgiven for thinking that ROAS even from Mobile Apps would be acceptable. Here’s data from a campaign that has been running for a year now […]