Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…

An interesting article :-

http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html

For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says :

“Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely
to purchase.”

3 thoughts on “Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…

  1. PPCNI says:

    [New Post] Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond… – via #twitoaster http://www.ppcni.com/opportunities-onlin

  2. Barry Adams says:

    That’s OK, my Google Analytics agrees with me when I say that organic converts better than PPC. ;)

  3. Jordan says:

    :-)

    As a PPC guy – all I can say is that ‘It Varies’…..

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