Northern Irish Negative Keywords

When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list.

Location targeting tends to be a bit of a head melt, so let’s give a somewhat simplified hypothetical example which makes it easier to understand.

I own a Restaurant in Belfast.
I set my location targeting to Belfast.
I target “restaurant” as a keyword.

Now, if we assume that Google gets location targeting 100% correct (it doesn’t), I am now targeting people in Belfast looking for restaurants.

But what if someone in Belfast is looking for “restaurant in Newtownards”? Will my ads still show? Yes, yes they will (maybe not as often as they would for more relevant searches, but they will show and you will end up paying for almost completely irrelevant clicks).

Ah, but we can always exclude locations outside of Belfast can’t we? Yes, we can. But bear in mind you only have the following location exclusion options in AdWords (for reasons I can’t fathom) :-

Further reading – https://support.google.com/adwords/answer/1722038?expand=excl1&ctx=tltp.

So, we can stop ads appearing for people who are likely to be in Newtownards, AND for people who are searching for things in Newtownards. But we can’t exclude only people who are searching for things in Newtownards without excluding all people who are (likely to be) in Newtownards. This would be a problem for me as I get a reasonable number of people from Newtownards who are prepared to travel to my restaurant in Belfast.

The only way to get round this until Google Introduce a new location exclusion option of “People searching for my excluded location” is to use negative keywords.

With that in mind, here is reasonably comprehensive list of places in N.Ireland (apart from Belfast) , Republic of Ireland, England, Wales and Scotland which you can copy and paste as negative keywords into your Belfast AdWords Campaigns. (Apparently there is an Acton in County Armagh as well as in London, so now you know.) :-

Northern Ireland

Acton
Aghacommon
Aghadowey
Aghadrumsee
Aghagallon
Aghalee
Ahoghill
Aldergrove
Altamuskin
Altishane
Altmore
Annaclone
Annaghmore
Annahilt
Annahugh
Annalong
Annsborough
Antrim
Ardboe
Ardgarvan
Ardglass
Ardmore
Ardstraw
Armagh
Armoy
Arney
Articlave
Artigarvan
Artikelly
Atticall
Aughafatten
Augher
Aughnacloy
Ballela
Ballerin
Ballinamallard
Ballinderry
Ballintoy
Balloo
Ballybogy
Ballycarry
Ballycassidy
Ballycastle
Ballyclare
Ballyeaston
Ballygalley
Ballygawley
Ballygowan
Ballyhalbert
Ballyhornan
Ballykelly
Ballykinler
Ballylesson
Ballylinney
Ballymacmaine
Ballymacnab
Ballymagorry
Ballymaguigan
Ballymartin
Ballymena
Ballymoney
Ballynahinch
Ballynure
Ballyrashane
Ballyrobert
Ballyronan
Ballyrory
Ballyscullion
Ballyskeagh
Ballystrudder
Ballyvoy
Ballywalter
Balnamore
Banagher
Banbridge
Bangor
Bannfoot
Belcoo
Bellaghy
Bellanaleck
Bellarena
Belleek
Belleeks
Benburb
Bendooragh
Beragh
Bessbrook
Blackskull
Blackwatertown
Blaney
Bleary
Boho
Brackaville
Bready
Brockagh
Brookeborough
Broomhill
Broughshane
Bryansford
Buckna
Burnfoot
Burren
Bushmills
Caledon
Camlough
Campsie
Capecastle
Cappagh
Cargan
Carnalbanagh
Carncastle
Carnlough
Carnteel
Carrickaness
Carrickfergus
Carrickmore
Carrowclare
Carrowdore
Carrybridge
Carryduff
Castlecaulfield
Castledawson
Castlederg
Castlerock
Castlewellan
Charlemont
Clabby
Clady
Cladymore
Clanabogan
Claudy
Clogh
Clogher
Cloghy
Clonmore
Clonoe
Clough
Cloughmills
Coagh
Coalisland
Cogry-Kilbride
Coleraine
Collegeland
Comber
Conlig
Cookstown
Corbet
Corkey
Corrinshego
Craigarogan
Craigavon
Cranagh
Cranford
Crawfordsburn
Creagh
Creggan
Crossgar
Crossmaglen
Crumlin
Cullaville
Cullybackey
Cullyhanna
Culmore
Culnady
Curran
Cushendall
Cushendun
Darkley
Derry
Derryadd
Derrycrin
Derrygonnelly
Derryhale
Derrylin
Derrymacash
Derrymore
Derrynaflaw
Derrynoose
Derrytrasna
Derryvore
Dervock
Desertmartin
Doagh
Dollingstown
Donagh
Donaghadee
Donaghcloney
Donaghey
Donaghmore
Donegore
Dooish
Dorsey
Douglas Bridge
Downhill
Downpatrick
Draperstown
DrinnsBay
Dromara
Dromintee
Dromore
Drumaness
Drumbeg
Drumbo
Drumlaghy
Drumlough
Drummullan
Drumnacanvy
Drumnakilly
Drumquin
Drumraighland
Drumsurn
Dunadry
Dundonald
Dundrod
Dundrum
Dungannon
Dungiven
Dunloy
Dunmurry
Dunnamanagh
Dunnamore
Dunnaval
Dunseverick
Edenaveys
Edenderry
Ederney
Eglinton
Eglish
Enniskillen
Erganagh
Eskra
Feeny
Fermanagh
Fintona
Fivemiletown
Florencecourt
Foreglen
Forkill
Galbally
Gamblestown
Garrison
Garvagh
Garvaghey
Garvetagh
Gawley Gate
Gawleys Gate
Gibson Hill
Gibsons Hill
Gilford
Gillygooly
Glack
Glebe
Glenarm
Glenavy
Glenmornan
Glenoe
Glenone
Glynn
Gortaclare
Gortin
Gortnahey
Goshedan
Gracehill
Grange Corner
Granville
Greencastle
Greenisland
Greyabbey
Greysteel
Groggan
Groomsport
Gulladuff
HalfpennyGate
Hamiltonsbawn
Helen Bay
Helens Bay
Hillhall
Hillsborough
Hilltown
Holywell
Holywood
Inishrush
Irvnestown
Jonesborough
Katesbridge
Keady
Kells-Connor
Kellswater
Kesh
Keshbridge
Kilcoo
Kildress
Kilkeel
Killadeas
Killaloo
Killay
Killead
Killeen
Killen
Killeter
Killinchy
Killough
Killowen
Killylea
Killyleagh
Killyman
Killywool
Kilmore
Kilskeery
Kinallen
Kinawley
Kircubbin
Knockcloghrim
Knockmoyle
Knocknacarry
Lack
Lambeg
Landahaussy
Largy
Larne
Lawrencetown
Letterbreen
Lettershendoney
Limavady
Lisbellaw
Lisburn
Lislea
Lisnadill
Lisnarick
Lisnaskea
Listooder
Londonderry
Loughbrickland
Loughgall
Loughgilly
Loughguile
Loughinisland
Loughmacrory
Loup
Lurgan
Lurganare
Lurganure
Lurganville
Macken
Macosquin
Madden
Maghaberry
Maghera
Magheraconluce
Magherafelt
Magheralin
Magheramason
Magheramorne
Magheraveely
Maghery
Maguiresbridge
Markethill
Martinstown
Maydown
Mayobridge
Mazetown
Meigh
Middletown
Milford
Millbank
MillBay
Millisle
Milltown
Moira
Monea
Moneyglass
Moneymore
Moneyneany
Moneyreagh
Moneyslane
Monteith
Moortown
Moss-Side
Mountfield
Mounthill
Mountjoy
Mountnorris
Moy
Moygashel
Mullaghbawn
Mullaghboy
Mullaghbrack
Mullaghglass
Mullavilly
Newbuildings
Newcastle
Newmills
Newry
Newtown Crommelin
Newtownabbey
Newtownards
Newtownbutler
Newtowncloghoge
Newtownhamilton
Newtownstewart
NixonCorner
NixonsCorner
Omagh
Park
Parkgate
Plumbridge
Pomeroy
Portadown
Portaferry
Portavogie
Portballintrae
Portbraddon
Portglenone
Portrush
Portstewart
Poyntzpass
Randalstown
Rasharkin
Rathfriland
Ravernet
Richhill
Ringsend
Rock
Rosslea
Rostrevor
Roughfort
Rousky
Saintfield
Sandholes
Scarva
ScotchStreet
Seaforde
Seskinore
Shanmaghery
Shanvey
Sheeptown
Shrigley
Silverbridge
SionMills
Sixmilecross
Skea
Spamount
Springfield
Stewartstown
Stoneyford
Strabane
Straid
Straidarran
Strangford
Stranocum
Strathfoyle
Straw
Swatragh
Tamlaght
Tamnamore
Tandragee
Tartaraghan
Teemore
Templepatrick
Tempo
The Birches
Tobermore
Toome
Trillick
Trory
Tullyhogue
Tullyhommon
Tullylish
Tullynacross
Tullywiggan
Tynan
Tyrone
UpperBallinderry
Upperlands
Victoria Bridge
Waringsford
Waringstown
Warrenpoint
WashingBay
Waterfoot
Whitecross
Whitehead
Whiterock

Republic of Ireland

Ardee
Arklow
Athlone
Athy
Bagenalstown
Balbriggan
Ballina
Ballinasloe
Ballybay
Ballyshannon
Bandon
Bantry
Belturbet
Birr
Boyle
Bray
Buncrana
Bundoran
Carlow
Carrick-on-Suir
Carrickmacross
Cashel
Castlebar
Castleblaney
Castleblayney
Cavan
Clonakilty
Clones
Clonmel
Cobh
Cootehill
Cork
Drogheda
Dublin
Dundalk
Dungarvan
Edenderry
Ennis
Enniscorthy
Fermoy
Galway
Gorey
Granard
Greystones
Kells
Kilkee
Kilkenny
Killarney
Kilrush
Kinsale
Leixlip
Letterkenny
Limerick
Lismore
Listowel
Longford
Loughrea
Macroom
Mallow
Midleton
Monaghan
Mountmellick
Muine Bheag
Muinebeag
Mullingar
Naas
Navan
Nenagh
New Ross
Newbridge
Passage West
Port Laoise
Portlaoise
Shannon
Skibbereen
Sligo
Templemore
Thurles
Tipperary
Tralee
Tramore
Trim
Tuam
Tullamore
Waterford
Westport
Wexford
Wicklow
Youghal

England

Avon
Bedfordshire
Berkshire
Bristol
Buckinghamshire
Cambridgeshire
Cheshire
Cleveland
Cornwall
Cumberland
Cumbria
Derbyshire
Devon
Dorset
Durham
Ely
Essex
Gloucestershire
Hampshire
Hereford
Herefordshire
Hertfordshire
Humberside
Huntingdon
Huntingdonshire
Kent
Lancashire
Leicestershire
Lincolnshire
London
Manchester
Merseyside
Middlesex
Norfolk
North Humberside
North Yorkshire
Northamptonshire
Northumberland
Nottinghamshire
Oxfordshire
Rutland
Shropshire
Soke
Somerset
Staffordshire
Suffolk
Surrey
Sussex
Tyne
Warwickshire
West Midlands
Westmorland
Wight
Wiltshire
Worcester
Worcestershire
Yorkshire

Bath
Birmingham
Bradford
Brighton & Hove
Cambridge
Canterbury
Carlisle
Chelmsford
Chester
Chichester
Coventry
Derby
Exeter
Gloucester
Kingston upon Hull
Lancaster
Leeds
Leicester
Lichfield
Lincoln
Liverpool
Newcastle upon Tyne
Norwich
Nottingham
Oxford
Peterborough
Plymouth
Portsmouth
Preston
Ripon
St Albans
Salford
Salisbury
Sheffield
Southampton
Stoke-on-Trent
Sunderland
Truro
Wakefield
Wells
Westminster
Winchester
Wolverhampton
York

Wales

Aberaeron
Aberbargoed
Abercarn
Abercynon
Aberdare
Aberfan
Abergavenny
Abergele
Aberporth
Abertillery
Abertridwr
Abertysswyg
Aberystwyth
Amlwch
Ammanford
Athan
Bala
Bangor
Bargoed
Barmouth
Barry
Beaumaris
Beddau
Benllech
Bethesda
Bishopston
Blackwood
Blaenau Ffestiniog
Blaenavon
Blaengwrach
Blaina
Bodelwyddan
Bow Street
Brecon
Bridgend
Bryn Pedew
Brynaman
Brynmawr
Brynsadler
Buckley
Builth Wells
Burry Port
Caergwrle
Caerleon
Caernarfon
Caerphilly
Caldicot
Cardiff
Cardigan
Carmarthen
Castleton
Cefn-mawr
Chepstow
Chirk
Coedpoeth
Colwyn Bay
Connah’s Quay
Conwy
Cowbridge
Creigiau
Criccieth
Croeserw
Crynant
Cwm
Cwmafan
Cwmbran
Cwmllynfell
Cymmer
Denbigh
Dinas Powys
Dolgellau
Dyserth
Ebbw Vale
Efail Isaf
Ferndale
Fernhill
Fishguard
Flint
Gilfach Goch
Gilwern
Glan Conwy
Glanaman
Glyn-Neath
Glyncoch
Goodwick
Gorseinon
Gresford
Gwaun-Cae-Gurwen
Gwernaffield-y-Waun
Haverfordwest
Hendreforgan
Holyhead
Holywell
Hope
Johnston
Kidwelly
Kinmel Bay
Knighton
Lampeter
Leeswood
Llanbadarn Fawr
Llanberis
Llanbradach
Llandeilo
Llandovery
Llandrindod
Llandudno
Llandudno
Llandybie
Llanelli
Llanfairfechan
Llanfairpwll
Llanfoist
Llangefni
Llangennech
Llangollen
Llangynwyd
Llanharan
Llanharry
Llanhilleth
Llanidloes
Llanrug
Llanrwst
Llantrisant
Llantwit Major
Llay
Machen
Machynlleth
Maesteg
Magor
Marshfield
Menai Bridge
Merthyr Tydfil
Milford Haven
Mold
Monmouth
Mostyn
Mountain Ash
Nant-y-Moel
Nantyglo
Narberth
Neath
Nelson
New Hedges
New Tredegar
Newbridge
Newcastle Emlyn
Newport
Newtown
Neyland
Northop Hall
Ogmore Vale
Pantymwyn
Parcllyn
Pembrey
Pembroke
Pembroke Dock
Penarth
Penclawdd
Pencoed
Penmaenmawr
Penparcau
Penrhyn Bay
Penrhyndeudraeth
Pentyrch
Penybanc
Penyffordd
Penygroes
Penygroes
Pont-rhyd-y-cyff
Pontardawe
Pontarddulais
Pontllanfraith
Pontlliw
Pontlottyn
Pontrhydyfen
Pontyberem
Pontycymer
Pontypool
Pontypridd
Port Talbot
Porth
Porthcawl
Porthmadog
Prestatyn
Presteigne
Pulford
Pwll
Pwll Trap
Pwllheli
Pyle
Rachub
Resolven
Rhayader
Rhondda
Rhoose
Rhosllannerchrugog
Rhostyllen
Rhyl
Rhymney
Risca
Rogiet
Rossett
Ruabon
Ruthin
Sandycroft
Sarn
Saundersfoot
Senghenydd
Seven Sisters
Shotton
Soughton
Southgate
St Asaph
St Clears
St David’s
St Dogmaels
Swansea
Sydall
Taff’s Well
Tenby
Tonypandy
Tonyrefail
Tredegar
Treharris
Treherbert
Treorchy
Trevor
Trimsaran
Tumble
Tycroes
Tylorstown
Tywyn
Usk
Valley
Welshpool
Whelston
Wrexham
Y Felinheli
Ynysybwl
Ystalyfera
Ystrad Mynach
Ystradgynlais

Anglesey
Gwynedd
Conwy and Denbighshire
Ceredigion
Carmarthenshire
Pembrokeshire
Merthyr Tydfil
Rhondda Cynon Taff
Gwent
Blaenau
Caerphilly
Torfaen
East Wales

Scotland

Glasgow
Edinburgh
Aberdeen
Dundee
Paisley
Kilbride
Inverness
Livingston
Hamilton
Cumbernauld
Dunfermline
Kirkcaldy
Dysart
Ayr
Perth
Kilmarnock
Coatbridge
Greenock
Glenrothes
Airdrie
Stirling
Falkirk
Irvine
Dumfries
Motherwell
Rutherglen
Wishaw
Cambuslang
Bearsden
Clydebank
Newton Mearns
Arbroath
Musselburgh
Bishopbriggs
Elgin
Renfrew
Bathgate
Bellshill
Alloa
Dumbarton
Kirkintilloch
Peterhead
Barrhead
Grangemouth
Blantyre
St Andrews
Kilwinning
Johnstone
Bonnyrigg
Penicuik
Viewpark
Erskine
Broxburn
Larkhall

Renfrewshire
Lanarkshire
Highland
Lothian
Fife
Ayrshire
Kinross
Inverclyde
Galloway
Dunbartonshire
Angus
Moray
Clackmannanshire
Aberdeenshire
Midlothian

 

And here is a read only Google Spreadsheet with the same information on it (which I will probably update in the future):-

https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing