Google Analytics Keyword Position Report

This is a very interesting report.  It lets you know (among other things) how many visits, and how much revenue you are getting through an advert for a specific keyword, depending on the advert position:-

Visits

Value Per Visit

There is perhaps not enough data on the report above to be 100% certain of the findings, but it indicates that position one (and you may have read this many times before) is *not* the best position to have your advert in, and position 4 (or position one at the right hand side of the search results) is probably your best bet to start with.

Position 2 also shows potential, but unless you are making a big margin, you’ll probably find position 4 works better for you, as position 2 will cost you significantly more per click.

NB – the figures above do *not* mean that you will get less clicks from an advert in position one than you will from and advert in position 4, it just means that the advert was shown a lot more often in position 4…