Remarketing Campaigns With Google AdWords..

This is something that is very interesting. For further information see :-

http://www.google.com/ads/innovations/remarketing.html

and

http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&gl=GB&answer=168407

BUT – be very careful how you set this up.

I was on the Sky TV web site – on the order page, so I was obviously ‘tagged’ as being a possible customer. For months after this, a bloody Sky TV advert followed me mercilessly around the internet. Now, I might have been persuaded to click on the advert and come back and complete my order but for the fact that I had already done so! On my first and only visit to that page!

Here is the advert:-

There is a lesson in there somewhere for you, Mr Murdoch (No charge)….

2 thoughts on “Remarketing Campaigns With Google AdWords..

  1. PPCNI says:

    [New Post] Remarketing Campaigns With Google AdWords.. – via #twitoaster http://www.ppcni.com/remarketing-campaig

  2. p2vsystems says:

    RT @PPCNI: [New Post] Remarketing Campaigns With Google AdWords.. – via #twitoaster http://www.ppcni.com/remarketing-campaig

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