Google AdWords
Percentage Increase / Percentage Decrease…
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of […]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site. In the real world, you’ll probably have a web site which is fairly new and is not getting a huge […]
Another Satisfied AdWords Customer…
From Cairns Office Design – ( Office Furniture Belfast ) We started using PPCNI in October 2009. We have since received a fantastic return on our very small investment. We are now receiving really valuable new enquiries from our website on a weekly basis. The process from start to finish has been very simple, informative […]
How long does the Google AdWords Professional Exam last before you have to resit it?
When I originally sat this exam in January 2008, I did not have to resit it until January 2010 to maintain myAdWords Professional status. It now only lasts 12 months! So looks like I’ll have to resit the exam in January 2011. Still, it only costs $50, and it is not difficult if you manage […]
Google Advertising Fundamentals Exam
As part of the Google Advertising Professionals program, you are required to take the “Google Advertising Fundamentals Exam” every 18 months. PPCNI.com owner Jordan McClements retook the exam today, with a test score of 95% (required score 85%), and maintains his status as a, ‘Adwords Qualified Individual’ or ‘Qualified Google Advertising Professional’… For anyone that […]
AdWords Vouchers for Qualified Google Advertising Professionals In 2010
What is the situation with these? I wish I knew. For some reason, Google are being very secretive about them. Here is a email I got from AdWords support when I asked the question: Thank you for your email. The situation will be re-reviewed in the new year and new promotional credits will be sent […]
Which Is Better – ‘Google Search’ or ‘Search Partners’?
When running a Google AdWords ‘Search’ campaign, you are automatically opted into their ‘Search Partner’ network. I have tried and failed to find a definitive list of just who these ‘Search Partners’ are. It does say on the Official Google AdWords help that :- “Our global Search Network includes Google Maps, Google Product Search and […]