You can create different video ads with different ad text for ‘in-search’ video ads, but strangely, you can only run one call to action for ‘in-stream’ ads. It is possible to upload the same video twice to a YouTube account, and have two separate in-stream ads pointing to the two separate (identical) videos and have […]

When you opt to include ‘plurals, misspellings and other close variants’ in your campaign settings, this is also supposed to apply to negative keywords as well as your (positive) keywords. Just be aware that this is not perfect, and if you get a lot of traffic and/or pay a lot for each click then it […]

You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns. There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that […]

Here is a handy hint that will save you lots of money. If you have just added new keywords in AdWords, please *ignore* the first page bid estimates. e.g. You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed. […]

See the following links for more information (though there is nothing official on the AdWords support site yet) :- http://searchengineland.com/adwords-to-end-product-extensions-as-plas-take-ove-158571 http://certifiedknowledge.org/blog/google-is-sunsetting-product-extensions/ What difference will this make? Not a lot. The main thing is that you will no longer have to assign a product extension to a non Product Listing Ads campaign in the ‘Ad Extensions’ […]

If you have to resit this exam, and passed it easily the last time, then you probably don’t need to do any revision at all. Most of the questions were very similar to the last time I sat it. I didn’t do any revision, and completed the 100 questions in 35 minutes and got 94% […]