Split Test Call To Action Overlays On Your In Stream Video Ads

You can create different video ads with different ad text for ‘in-search’ video ads, but strangely, you can only run one call to action for ‘in-stream’ ads.

It is possible to upload the same video twice to a YouTube account, and have two separate in-stream ads pointing to the two separate (identical) videos and have a different call to action overlay for each video, but this is not recommended by Google. See email below:-

Thanks for contacting us. I completely understand your concern. Let me assist.

Your question about having two call to action overlays, this is currently not possible. Although this is a great way to test, this functionality is not available at the moment.

You are right in saying that for video ads, you can create two separate ads with different ad text which point to the same video, however, for in stream video ads, you can only add one call to action overlay. Uploading the same video twice to the same YouTube account and having two separate ads pointing to the two separate (identical) videos is not recommended.

If you would like to pass this on as a feature request to our product team you can do that here:

– Product feedback (English only): http://adwords.google.com/support/aw/bin/request.py?contact_type=cfeedback&hl=en_GB
– Ads: http://adwords.google.com/support/aw/bin/request.py?display=feedback&hl=en_GB

We’re always striving to make improvements to the AdWords programme, so we appreciate your feedback. In the future, you can visit the following forms to provide this kind of feedback:

We appreciate hearing from you and hope that you’ll continue to let us know how we can improve the Google AdWords experience. If you would like to discuss this over a call let me know your direct phone number and we will be happy to call you.