Google Grants Changes (For AdWords) Part 2

In this post, I showed the initial effect the new Google Grants changes had had on one client account.

Well, there is a bit more data in, and unfortunately, it looks like the initial findings were correct :-

Adwords Charity Clicks

It also looks like the extended grants (Google Grants Pro) is no longer open for applications!

There have been some mutterings on the internet that this is another of Google’s ‘tax avoidance’ ploys, but the problem with that theory is that if they reduce their tax bill any further, then governments around the world will be paying them!

PS – here is a good post giving a summary of the Google Grant changes, along with some handy tips on what to do about them – http://wholewhale.com/adwords-changes

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