In this post, I showed the initial effect the new Google Grants changes had had on one client account. Well, there is a bit more data in, and unfortunately, it looks like the initial findings were correct :- It also looks like the extended grants (Google Grants Pro) is no longer open for applications! There […]

Early indications are that it could be easier to qualify for an extended grant by hitting your maximum daily budget more often, BUT it also looks like you’ll be getting fewer clicks :- The drop in clicks will most likely be caused by (as Google put it):- …to balance the interests of businesses who pay […]