Google Grants Max CPC Changes – What Effect Have They Had?

Early indications are that it could be easier to qualify for an extended grant by hitting your maximum daily budget more often, BUT it also looks like you’ll be getting fewer clicks :-

adwords-grant-2-dollar-max-cpc-change-2013

The drop in clicks will most likely be caused by (as Google put it):-

…to balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.

It’s easy to be negative about something like this, but at the end of the day, Google are still giving charities a reasonable number of clicks free of charge (I guess)…

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