If you have been doing this job for a while, the fundamentals exam contains very easy questions, but I somehow managed to get 4 wrong! All I can say in my defence is that I spent about 20 seconds on each question…

I’m not sure when this will be available, but I got an email from Google saying that Enhanced CPC will be enabled for Product Listing Ads campaigns (and Google Shopping Campaigns) starting 17th June 2014 so they must be at least considering it… Though having said that, on a couple of campaigns on a couple […]

Google Adwords is broken and has been for a very very long time. Below is a screenshot of a search from a desktop computer from an office here in Belfast. With most ISPs in Northern Ireland the IP address will show for over the water. For this computer the IP address was London (when not […]

I wonder how much these will make Google. (Probably the same amount every day as I will make in a lifetime I am guessing). Which one of the following ads do you think the average user is like to click on? (Hint it won’t be any of the ads on the right hand side).

It’s important to note that I am logged in to my Google account on this browser, and I have performed lots of UK related searches previously. I tried this on another browser which I was not logged in on and Google.ie showed em no shopping results at all…

Click through rates are far from the be all and end all. But I want to point out (again) that some (usually SEO) people who say CTR from PPC is usually around 1% are wrong. The keyword below not only gets a great CTR, but is also very profitable. This is from a campaign running […]

Using some random search terms to give a reasonable search volume :- You can see just how much you will restrict your sales if you only target Northern Ireland (and you’ll also have to bid against some big companies in England who don’t ship to Northern Ireland but haven’t bothered to exclude N.Ireland from their […]