Google Adwords is Broken!

Google Adwords is broken and has been for a very very long time.

Below is a screenshot of a search from a desktop computer from an office here in Belfast. With most ISPs in Northern Ireland the IP address will show for over the water. For this computer the IP address was London (when not logged into a google account).

So just from the screenshot there’s 4 or 5 ads from London companies that clearly aren’t going to
come and fix someones boiler in Belfast. No doubt there’s lots of costly irrelevant clicks.

At the bottom of the browser you can see where you can adjust your location (as in the screenshot below), though how many people are going to update this.

Article written by Michael Wall. Michael has been working on SEO campaigns for over 10 years. He also runs his own web design company Codefixer Software.