CPA Bidding For Google Shopping Ads?
I’m not sure when this will be available, but I got an email from Google saying that Enhanced CPC will be enabled for Product Listing Ads campaigns (and Google Shopping Campaigns) starting 17th June 2014 so they must be at least considering it…
Though having said that, on a couple of campaigns on a couple of different accounts this morning, AdWords is refusing to let me enable enhanced CPC for some reason.
*Update* – for Shopping Campaigns (not PLAs), you need to do the following to enable Enhanced CPC:-
- Click into Shared Library
- Under Bid Strategies click view
- Click + bid strategy
- Select Enhanced CPC
- Name the strategy and click save
- Click back to all online campaigns, select the campaign you wish to edit
- Click Settings
- Next to bid strategy Click edit, Select a flexible bid strategy and save.
