In a previous post about PPC vs SEO. The answer was a resounding ‘NO’. Just to hammer home the point, here is a summary of some recent research by Google :- 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search […]
PPCNI has another 10 of these up for grabs. (£75 GBP or approx $100 USD). No strings attached. Valid for use on Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. Just leave a comment below about what you would use it for. The best ones […]
You can segment most of your Adwords data by ‘Top vs. Other’. It’s worth doing this once in a while to see how many clicks you are getting from ‘Top’ i.e. above the search results compared to ‘other’ i.e. to the side of or below the search results. Here is an example (for Google Search […]
PPCNI has three of these up for grabs. Just leave a comment if you want one (preferably saying what you would use it for). No strings attached. Valid for use on most Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. These vouchers are valid until […]
I do not agree with everything in this book. They dismiss ‘Conversion Optimizer’ in one paragraph (saying you won’t learn anything by using it). They dismiss modified broad match as being “complicated and typically unnecessary”! Some of the conclusions are backed up with very flimsy evidence. Having said that, the book costs less than £15, […]
There has been a *lot* written about Google+. Opinion on how successful it will be is divided to say the least. In my opinion, it is still to early to tell if Google+ is going to be a massive success or not, but I don’t think it is wise to ignore it completely. Google are […]
I saw this advert on one of my own web sites today :- One of the big improvements that has been made fairly recently in the life of the Google Display Network is that you can target potential customers based on their interests i.e. sites they have previously visited, or you can ‘remarket’ to them […]
I sat and passed this today with a score of 95%. There were 113 questions which means that I got more than 5 wrong! I’ll get over this due to the fact I did zero revision, answered all the 113 questions in approximately 25 minutes, and there are more than a few devious questions where […]