Increase AdWords Sales 18 Times (By paying a bit more for each click).

You can segment most of your Adwords data by ‘Top vs. Other’.

It’s worth doing this once in a while to see how many clicks you are getting from ‘Top’ i.e. above the search results compared to ‘other’ i.e. to the side of or below the search results.

Here is an example (for Google Search only):-

After more than 6 million impressions on Google Search, you can see that a ‘top’ click does cost significantly more, but the amount of extra clicks/conversions/sales that you can get from appearing here is quite astounding.

In the case above, between the same dates, clicks from above the search results gave more than *18 Times* the conversion value of ‘other’ clicks.

The moral of the story is, if you cannot afford to pay for ‘Top’ clicks in AdWords, this will greatly limit the number of sales you can generate with AdWords.

Hint – if you can improve the Quality Score of your keywords, you’ll be able to get to the top positions without increasing your bids. :-)

NB – the figures can and will vary depending on niche/product/service, and you’ll probably find that there will be a lot less difference for Search Partners.