There were more than a few rumblings of discontent among PPC professionals when Google announced that they would be ‘improving’ phrase and exact match. Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. I think it does make sense to do this, but if […]
Here’s a PDF download of their most recent webinar on the subject :- bing-yahoo-search-alliance-uk.pdf For anyone wondering about the Republic Of Ireland – apparently Bing.ie will be showing proper Irish targeted ads from 18th April (just like Google.ie)..
I read recently that Google had shut down something like 800,000 advertisers, and around 130 million ads. Here is one they missed :- Now, I am (honestly) not one of those holier than thow people. Live and let live and all that, but really…. An advert that tells men they can have married women? Surely […]
PPCNI has another of these up for grabs. (£50 GBP). No strings attached. Valid for use on Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old (UK addresses only). Just leave a comment below about what you would use it for. If you do avail of […]
Click To Teleport AdWords Extensions are a pretty exiting new feature. It means you can now teleport potential customers to your store! The downside is that you are responsible for getting them back home again, and it’s not really suitable for ‘online only’ retailers who don’t have a bricks and mortar presence… If anyone has […]
In a previous post about PPC vs SEO. The answer was a resounding ‘NO’. Just to hammer home the point, here is a summary of some recent research by Google :- 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search […]
PPCNI has another 10 of these up for grabs. (£75 GBP or approx $100 USD). No strings attached. Valid for use on Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. Just leave a comment below about what you would use it for. The best ones […]