Bing Ads Sitelinks Now Available In Ireland (And The UK).
In a surprising move (surprising in that it took them so long), Microsoft have copied Google yet again, and made Bing Ads more like AdWords. (These have actually have been for around 20 days now… Sorry for being so slow to point this out.). At any rate, it looks like the majority of advertisers are […]
Google Trusted Stores / Google Trusted Shops In The UK
There is little doubt that this will play an important part in ranking items in Google Shopping in the future. So if you have an e-commerce site in the UK you cannot afford to ignore it. I’m not sure why it is called ‘Trusted Shops’ in Google Merchant Center and ‘Trusted Stores’ everywhere else online, […]
Free £75 AdWords Voucher X 3. (Subject To £25 Spend Within 31 Days)
You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. These vouchers expire on the 18th March (I think) so you’ll need to be quick.. If you want one of these 3 vouchers (no strings attached), just leave a comment below about […]
Google Grants Changes (For AdWords) Part 2
In this post, I showed the initial effect the new Google Grants changes had had on one client account. Well, there is a bit more data in, and unfortunately, it looks like the initial findings were correct :- It also looks like the extended grants (Google Grants Pro) is no longer open for applications! There […]
Inappropriate Ad Of The Month (March 2013)
Bearing in mind that it is March at present :- It’s a very easy thing to forget to pause your Christmas campaign / Christmas ads (though you can set an end date on a campaign when you set it up or use automated rules to pause Christmas related ads after a certain date).
Google Come Up With A New Way To Make Buckets Of Extra Money (‘Enhanced’ AdWords Campaigns).
Here is a screenshot of what I get when I attempt to ‘upgrade’ one of my AdWords campaigns. :- mmmm…. a 10% decrease in mobile bids ‘based on bids from similar advertisers’. That sounds plausible. But wait, let’s look at the history for this campaign segmented by device type :- OK I know that there […]
Google Grants Max CPC Changes – What Effect Have They Had?
Early indications are that it could be easier to qualify for an extended grant by hitting your maximum daily budget more often, BUT it also looks like you’ll be getting fewer clicks :- The drop in clicks will most likely be caused by (as Google put it):- …to balance the interests of businesses who pay […]