Google Adwords is broken and has been for a very very long time. Below is a screenshot of a search from a desktop computer from an office here in Belfast. With most ISPs in Northern Ireland the IP address will show for over the water. For this computer the IP address was London (when not […]
If you already have separate Google Display Network campaigns which are working well for you, you can ignore this blog post. Google say Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the […]
Click through rates are far from the be all and end all. But I want to point out (again) that some (usually SEO) people who say CTR from PPC is usually around 1% are wrong. The keyword below not only gets a great CTR, but is also very profitable. This is from a campaign running […]
Using some random search terms to give a reasonable search volume :- You can see just how much you will restrict your sales if you only target Northern Ireland (and you’ll also have to bid against some big companies in England who don’t ship to Northern Ireland but haven’t bothered to exclude N.Ireland from their […]
Yes, that’s right. I’m too lazy to write a proper blog post this week, so I’m sticking up another set of AdWords Vouchers in the hope that someone will visit my site.. For new accounts only. See http://www.google.co.uk/adwords/coupons/terms.html For terms and conditions.