CPA Bidding For Google Shopping Ads?
I’m not sure when this will be available, but I got an email from Google saying that Enhanced CPC will be enabled for Product Listing Ads campaigns (and Google Shopping Campaigns) starting 17th June 2014 so they must be at least considering it… Though having said that, on a couple of campaigns on a couple […]
Google Adwords is Broken!
Google Adwords is broken and has been for a very very long time. Below is a screenshot of a search from a desktop computer from an office here in Belfast. With most ISPs in Northern Ireland the IP address will show for over the water. For this computer the IP address was London (when not […]
Search Network with Display Select – Does It Work?
If you already have separate Google Display Network campaigns which are working well for you, you can ignore this blog post. Google say Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the […]
AdWords Click Through Rates
Click through rates are far from the be all and end all. But I want to point out (again) that some (usually SEO) people who say CTR from PPC is usually around 1% are wrong. The keyword below not only gets a great CTR, but is also very profitable. This is from a campaign running […]