New £300 AdWords Voucher Offer (Through Agencies).
Just got this email form someone at Google… We currently have an exclusive offer for new accounts which has started today. All you need to do is fulfil the criteria below: * You must make aware your client manager (Myself) off any new accounts coming on board and make sure that I am linked to […]
Google Start Showing Other Comparison Shopping Engine Links Under Google Shopping Results
I noticed this for the first time on google.co.uk today… There was even a pop-up alerting me to the fact (though I can’t get that to reappear now). Has this been done to avoid potential lawsuits from competitors? I’m not sure.
Split Test Call To Action Overlays On Your In Stream Video Ads
You can create different video ads with different ad text for ‘in-search’ video ads, but strangely, you can only run one call to action for ‘in-stream’ ads. It is possible to upload the same video twice to a YouTube account, and have two separate in-stream ads pointing to the two separate (identical) videos and have […]
AdWords Negative Keywords
When you opt to include ‘plurals, misspellings and other close variants’ in your campaign settings, this is also supposed to apply to negative keywords as well as your (positive) keywords. Just be aware that this is not perfect, and if you get a lot of traffic and/or pay a lot for each click then it […]
Enhanced AdWords Video Ads Campaigns.
You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns. There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that […]
New Offer – Spend £100 on AdWords And Get £200 Free!
This is a new offer that Google seem to be pushing for agencies. It seems that you can’t avail of this offer without going through an agency (Like PPCNI). I’m assuming that every agency in the country will be offering it soon… Here are the terms :- Great new Incentive for new accounts which has […]
AdWords First Page Bid Estimates.
Here is a handy hint that will save you lots of money. If you have just added new keywords in AdWords, please *ignore* the first page bid estimates. e.g. You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed. […]