Northern Irish Negative Keywords
When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location […]
AdWords Call Extensions
Apparently if you are using a phone number in an AdWords call extension, there has been a policy update which means that the phone number you put on your ads has to be a phone number that is displayed on the web site featured in your ad. Here is a bit more information:- https://www.en.adwords-community.com/t5/Tracking-Reporting/verifying-phone-numbers/m-p/442227#M18310 According […]
See What PPCNI Did With Fabulous New Ad Copy*
See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better! The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or […]
Don’t Be Too Quick To Write Off ‘Search Partners’ In AdWords
Search Partners will lower your overall Click Through Rate for your search campaigns, but this will not have an adverse effect on your Quality Score. It won’t work well all the time, but I have found it can work well particularly with CPA bidding. Here’s a couple of examples: