Previously to this announcement from Google:- http://adwords.blogspot.com/2011/10/ads-quality-improvements-rolling-out.html It was a common misconception that your landing page affected Quality Score. It didn’t. What it did do was affect your minimum first page bid estimates. This discouraged people from having rubbish landing pages, but if you could create fantastic ads, bid high to start with and get […]
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic […]
See :- http://www.ppcni.com/testimonials/ Anyone who saw the Comic Relief programme from the Kibera slum near Nairobi, Kenya, could not fail to moved by the plight of some of the children living there… A very worthy charity in my opinion… In case you are wondering – no, I didn’t charge for this job :-)
There used to be 2 options in Google AdWords for how different ads in the same ad group were shown. ‘Optimize for clicks’, and ‘Rotate’. There is a now new option ‘Optimize for conversions’. It is not entirely clear yet exactly how well this will work, and it is not possible to set up an […]
If you ever login to your AdWords account and see a message beside any of your campaigns that says “Limited By Budget” then keep reading…. Do NOT Control Your AdWords Budget With Your ‘Budget’ Settings! This was touched on in a previous post – but it is so important that I want to mention it […]
The speed of your web site is increasingly important in keeping the search engines and your customers happy. With this in mind, Google have released a new ‘mod_pagespeed’ module for Apache web servers which can speed up your web site by up to 2 times! :- http://googlecode.blogspot.com/2010/11/make-your-websites-run-faster.html Speak to your techie guys/girls today about this. […]