On one hand, I am glad to have passed this, and it does show that I know *something* about video advertising, but… this exam is, without question, the stupidest, least practical of all the Google exams. It is filled with ambiguous questions, misleading questions, subjective questions, and I’m fairly sure at least one or 2 […]

On the client side, AdWords seems to be working fine, but there have a lot of mutterings of discontent from PPC professionals of late on twitter about performance problems when managing AdWords accounts (in different countries). Here is one I have been getting a lot lately :-   And here is another one that has […]

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The effect so far has not been huge to say the least. Have a look at thee stats for the last 7 days for a typical UK Google Shopping Ads customer :- mmmm… 11 impressions from Search Partners compared to 106,569 from Google.co.uk. Maybe this will increase when Google get some new search partners signed […]

From http://adwords.blogspot.co.uk/2014/09/call-out-what-matters-most-to-your.html   Here are some examples, though I’m not sure what a 4.7 inch LED display has to do with shoes!     It’s definitely something worth adding (while looking at removing “Free Shipping” sitelinks I guess). It’s also worth noting that Google say they have found that sentence case works better than title […]

I think I could have done better if I had spent more time on some of the ambiguous questions, but life is too short! (Total time spent on 99 questions was 33 minutes).