AdWords “Callout” Extensions.
From http://adwords.blogspot.co.uk/2014/09/call-out-what-matters-most-to-your.html
Here are some examples, though I’m not sure what a 4.7 inch LED display has to do with shoes!
It’s definitely something worth adding (while looking at removing “Free Shipping” sitelinks I guess).
It’s also worth noting that Google say they have found that sentence case works better than title case.
Here’s a short snippet of one of my clients’ ads appearing a few hours after adding at the account level:-