Bing Ads Traffic v AdWords (Republic Of Ireland)

How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to Google.ie?

It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is…

Reach in Eire is 10.5 million for AdWords, and .733 million for Bing/Yahoo. So, all things being equal, you should be able to get around 7% of the traffic/enquiries/sales from Bing Ads as you can get from Google AdWords.