Here’s the ratio of AdWords to Bing Ads Sales for 2014 for 2 e-commerce sites and one lead generation site I look after: ROAS and CPAs are fairly similar between AdWords & Bing Ads. Approximately 10% of PPC traffic / sales / leads from Bing Ads seems to be a ballpark figure for the UK […]
How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to Google.ie? It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is… Reach in Eire is […]
In a surprising move (surprising in that it took them so long), Microsoft have copied Google yet again, and made Bing Ads more like AdWords. (These have actually have been for around 20 days now… Sorry for being so slow to point this out.). At any rate, it looks like the majority of advertisers are […]
Here’s a PDF download of their most recent webinar on the subject :- bing-yahoo-search-alliance-uk.pdf For anyone wondering about the Republic Of Ireland – apparently Bing.ie will be showing proper Irish targeted ads from 18th April (just like Google.ie)..
In a previous post, I mentioned that this may not happen until the second quarter of 2012, but apparently it is now going to happen in the ‘First Semester’! :- With the advent of a new year, we wanted to let you know the latest news about the Microsoft and Yahoo! Search Alliance and what […]
I would post a link to this – but it appears to be broken at present. The crux of the matter is, not so long ago, the MS / Yahoo search advertising alliance was due in January 2012. But the last official news on it (on 7th November 2011) was that it was now due […]
Got an email this morning from Microsoft Advertising saying :- By working closely with Yahoo!, our goal is to have Bing™ and Microsoft Advertising adCenter provide the organic and paid search results for Yahoo! Search in the United Kingdom, France and Ireland in the first half of 2011. However, if we believe that it will […]
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns. For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:- northen ireland nothern ireland norther ireland northern irland nortern ireland norhtern ireland northan ireland northern irelan norhern ireland […]