If you ever login to your AdWords account and see a message beside any of your campaigns that says “Limited By Budget” then keep reading…. Do NOT Control Your AdWords Budget With Your ‘Budget’ Settings! This was touched on in a previous post – but it is so important that I want to mention it […]
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”
This is something that is very interesting. For further information see :- http://www.google.com/ads/innovations/remarketing.html and http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&gl=GB&answer=168407 BUT – be very careful how you set this up. I was on the Sky TV web site – on the order page, so I was obviously ‘tagged’ as being a possible customer. For months after this, a bloody Sky […]
I had mentioned in a previous post about (the widely publicised) fact that Debenhams had decreased shopping cart abandonment by 23% simply by giving users the option to checkout without creating an account (the customer is still asked for the same details, but are *not* forced to create a user name and password which they […]
I was wondering why I got an email recently from Google telling me I had just qualified as a certified partner even though I had done over 6 months ago… Here is the explanation from Google : “we experienced some technical issues on migrating over to the new program. During this migration some of our […]
The speed of your web site is increasingly important in keeping the search engines and your customers happy. With this in mind, Google have released a new ‘mod_pagespeed’ module for Apache web servers which can speed up your web site by up to 2 times! :- http://googlecode.blogspot.com/2010/11/make-your-websites-run-faster.html Speak to your techie guys/girls today about this. […]
62% of Brits shop online. This has risen from little over half of the population (53%) in 2008. Office for National Statistics, August 2010 Online shopping has grown by 25% to £4.4bn year on year. IMRG, June 2010 Over 2 in 5 (42.6%) of Brits are now shopping online at least once per week and […]