Should I Forget About PPC And Concentrate on Search Engine Optimisation (Part 2)?.
In a previous post about PPC vs SEO. The answer was a resounding ‘NO’. Just to hammer home the point, here is a summary of some recent research by Google :- 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search […]
The Big March 2012 AdWords Voucher Giveaway… 10 x Free £75 / $100 AdWords Vouchers Must Go.
PPCNI has another 10 of these up for grabs. (£75 GBP or approx $100 USD). No strings attached. Valid for use on Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. Just leave a comment below about what you would use it for. The best ones […]
AdWords Coupon (£75)
PPCNI has another of these up for grabs. (£75 GBP or approx $100 USD). No strings attached. Valid for use on Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. Just leave a comment below about what you would use it for. The best one will […]
How Much Money Can You Make With Google AdSense?
I posted before about how I had made some half decent money from AdSense (though not without putting a *lot* of work into it) :- How I Made £20,000 From AdSense With Google placing more and more importance on the Google Display Network, in theory, AdSense publishers should be able to make even more money […]
Increase AdWords Sales 18 Times (By paying a bit more for each click).
You can segment most of your Adwords data by ‘Top vs. Other’. It’s worth doing this once in a while to see how many clicks you are getting from ‘Top’ i.e. above the search results compared to ‘other’ i.e. to the side of or below the search results. Here is an example (for Google Search […]
Free 3 x $100 AdWords Vouchers.
PPCNI has three of these up for grabs. Just leave a comment if you want one (preferably saying what you would use it for). No strings attached. Valid for use on most Google AdWords accounts that have not already had a voucher applied, and are less than 14 days old. These vouchers are valid until […]
How a Conversion Rate Optimisation Process Can Help your PPC Campaigns
My name is Kevin McCaffrey from Conversion Rate Services. What we do is help businesses increase the profits they get from their Marketing Campaigns and Websites. We do this using a technique called conversion rate optimisation. Every single business in the World could increase sales and leads on their Websites by at least 10% but […]
Google AdWords For Dummies 3rd Edition – Review.
I do not agree with everything in this book. They dismiss ‘Conversion Optimizer’ in one paragraph (saying you won’t learn anything by using it). They dismiss modified broad match as being “complicated and typically unnecessary”! Some of the conclusions are backed up with very flimsy evidence. Having said that, the book costs less than £15, […]