Google Shopping – Effect Of Price On Performance
What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns? Here is one example with a fair amount of data :- Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought. If anyone else has any evidence to the contrary, […]
The Ultimate Negative Keyword List?
This is still in the early stages, but I’ll be adding to this spreadsheet a lot in the future (and hopefully other people will as well) :- https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing Anyone can add their own stuff / amend / publish / sell / profit from this spreadsheet which is totally in the public domain etc. I’ve added […]
Northern Irish Negative Keywords
When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location […]