Passed The AdWords Search Advertising Exam Again
OK – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly […]
Brand Keywords
There’s an article worth reading on brand CPCs over at http://searchengineland.com/adwords-brand-cpcs-rising-heres-can-225648 While it’s true that Google push things too far sometimes and want to have their cake and eat it, you can’t afford to ignore the value of brand keywords. Make sure you set realistic bids on them (don’t pay more than they are worth) […]
Is it worth setting up a Bing Ads Account (In The UK)?
Here’s the ratio of AdWords to Bing Ads Sales for 2014 for 2 e-commerce sites and one lead generation site I look after: ROAS and CPAs are fairly similar between AdWords & Bing Ads. Approximately 10% of PPC traffic / sales / leads from Bing Ads seems to be a ballpark figure for the UK […]
Google Shopping – Effect Of Price On Performance
What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns? Here is one example with a fair amount of data :- Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought. If anyone else has any evidence to the contrary, […]