Why Google Places Reviews Are *Even More* Important For Your Business Than They Were Before
In a previous post about Why Google Places Reviews Are Important, And Will Become Even More Important In The Future. I touched on what Google Places reviews mean for the restaurant business in Northern Ireland. Since that post, Google have stopped using reviews from third party web sites, and are now only showing reviews posted […]
AdWords Category Targeting / Behavioural Targeting
This is something I see a lot these days… I downloaded a Chemical Brothers album from Amazon and 15 minutes later I saw this ad on one of my own sites (photos-for-you.com):- At the very least, this type of thing should allow you to make more money if you have a web site with AdSense […]
Free £50 Google AdWords Voucher (UK Addresses Only).
Valid on new accounts only. Valid in the UK only. Value drops to £30 on 30th August 2011. Expires 31st October 2011. Leave a comment if you want it… PS – If you don’t get the £50 voucher then you can always get a £30 AdWords Voucher By Clicking Here!
Free £75 Google AdWords Coupon
I have another one of these up for grabs. No strings attached. Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied). Just leave a comment below about what you would use it for, and I’ll pick the best one during the next […]
Google AdWords Express – Automated Local Advertising (Though Not For UK Based Businesses For The Time Being)
It is always best to be a little bit sceptical when Google announce that they have a great new product that will manage your advertising campaign for you, and all you have to do is give them your credit card details. But for those of you who are a lot more trusting than me – […]
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic […]
How Accurate Is The Google AdWords Traffic Estimator?
Hint – the short answer is “not very”. While logged in, using a max. CPC of £5, and targeting the UK, here is the estimate for keywords that I am already bidding on :- No matter how much I adjusted the bids and budgets, the AdWords Traffic Estimator insisted that I could not get more […]