I know you are all sick of hearing how important mobile / smartphone traffic is these days, but here’s a wee summary from Google about Butlin’s in case you were still on the fence about it :-

Google have updated their tool here :- https://testmysite.withgoogle.com/intl/en-gb It’s definitely worth paying attention to the results for your own site. Here’s he (not very impressive) results for my own site –

Regardless of what niche you are in, and regardless of how well your PPC campaigns are set up, your site is going to get you significantly less business if it is slow and/or unusable. It’s worth testing your site with the following Google tool to see what improvements can be made:- https://testmysite.withgoogle.com/intl/en-gb/ Here’s the results […]

Bearing in mind my business is ‘in the sticks’ and not many people need to actually visit me, it looks like Google My Business is definitely worth using…