Some of these work very well given enough conversions data, but beware of not setting a max cpc bid limit and beware of messages telling you that spend is being massively limited by your max bid limit e.g. 98% of spend limited! It’s telling me, explicitly, that I could be getting a huge amount of […]

I now I got 10 wrong, and I’ve been doing this for over 10 years now, but in my defence, it was Friday evening, and I spent 15 seconds on each question…

For the record, there was more than one question where there was more than one correct answer. Still a bit disappointed to get 4 wrong!  

Just a heads up to anyone targeting the UK in any AdWords campaigns. You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you […]

I have to admit that when it comes to mobile ‘app’ related questions, of which there are many on the exam, I am not an expert. I have personally never used ‘Firebase’ for app conversion tracking example… If you exclude all the stuff about app installs, app promotion and deep linking to apps, there was […]

Got an email recently from Google telling me I had passed my shopping exam ! (For the record it is approx 11 months since I last sat it. Either this is a bug in their system or else they are giving this qualification now to people who haven’t sat the exam!)…

See https://support.google.com/adwords/answer/2464964 A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression […]