AdWords Enhanced CPC Bid Caps To Be Removed!

See

https://support.google.com/adwords/answer/2464964

A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression share already) !

*Update – apparently these changes are starting to roll out early June 2017…