Google AdWords Negatives List Updated
See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing I was hoping to boast about how many negatives this Google Sheet now contains by doing something simple like clicking on ‘File’, ‘Properties’ but it turns out that it’s not simple….So, anyway, after copying and pasting the whole sheet into LibreOffice Writer, I can tell you that there are approximately 11,000 negatives. You’re […]
Google Shopping (Republic of Ireland)
If you can export to Ireland (as in the part of Ireland that uses Euro as a currency not the other part which uses GBP as currency), and haven’t set this up already, it’s worth doing so. Here’s last 30 days for a quite niche shopping campaign :- Here’s another one:-
Inaccurate View Through Conversion Reporting In AdWords
This is something that puzzled me for a while. This AdWords account only had a single Search campaign in it and had never been opted in to the Display Network. I contacted AdWords support and they confirmed that I wasn’t going mad, and it was a technical problem :- “You are absolutely correct – this […]
Test How Mobile Friendly (And Fast) Your Site Is
Regardless of what niche you are in, and regardless of how well your PPC campaigns are set up, your site is going to get you significantly less business if it is slow and/or unusable. It’s worth testing your site with the following Google tool to see what improvements can be made:- https://testmysite.withgoogle.com/intl/en-gb/ Here’s the results […]
Google AdWords UK Support Phone Number
Today for some reason they have started making it very difficult to find this number from within AdWords. Don’t ask me how long this will last for or how many people it will affect, but if you have a genuine AdWords problem and can’t easily find the phone number, here it is ! Google AdWords […]
Google Shopping Comes To Ireland (Republic Of)
Well, shopping ads are not showing in the search results yet, but you *can* prepare and submit a Google Shopping feed now for ‘Down South’ in Google Merchant Center, and they should start showing ‘soon’. https://support.google.com/merchants/answer/7101265?hl=en Google support currently don’t know when ‘soon’ is, but it doesn’t look like we are talking 2017 (hopefully), which […]
Demographic Bidding On AdWords Search Campaigns
I’m finally starting to see this option now on some of my accounts. The only down side is that if the vast majority of the demographic is ‘unknown’ it isn’t going to as much of an advantage as it could have been! Hopefully this will improve given time…
Google Shopping Brand Campaigns
I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/ It’s definitely worth doing. Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted […]